Alan Balch - Back to the future

In 1971, when I first joined the staff at Santa Anita right out of graduate school, the term "marketing" had never been applied to racing, anywhere in the world. I was handed the title of Director of Public Relations, and had been coming to the office for just a couple of weeks when Hollywood Park drew over 70,000 fans for its card on Memorial Day.
Alan F. Balch - CTT Executive Director  (20 October 2010 - Issue 18)